Retail investors say Korea's new Samsung and SK Hynix leverage ETF rule punishes the wrong people. Two professors agree.

Retail investors say Korea's new Samsung and SK Hynix leverage ETF rule punishes the wrong people. Two professors agree.

Key points

  • Korea's deposit hike for single-stock leverage ETFs, from 10 million (about $6,700) to 30 million won (about $20,000), takes effect July 31.
  • Regulators want the 12 trillion won (about $8 billion) market for these products to shrink back to 4 or 5 trillion won (about $2.7 to $3.3 billion).
  • Retail investors say the rule punishes them while leaving the brokerages and regulators who approved the products untouched.
  • Two professors argue the real fix should target how these funds are issued, not how much cash a buyer needs.

We wrote earlier about Korea tripling the deposit needed to trade its riskiest leverage ETFs, the ones built on Samsung Electronics (KRX: 005930) and SK Hynix (KRX: 000660). That piece was about the rule itself. This one is about what happened after regulators announced it, because the reaction from ordinary investors has been loud, and it raises a fair question: are the right people actually being asked to change their behavior here?

What the rule actually asks for

Starting July 31, anyone trading these single-stock leverage and inverse products needs 30 million won in cash sitting in their account, about 20,000 dollars, up from 10 million won, about 6,700 dollars. It has to be real cash now, not other securities used as collateral. The money is not locked away forever. A broker checks the balance each time an investor wants to buy more, and investors who already hold smaller positions do not have to sell. Still, for most people the outcome looks about the same either way. Thirty million won has to sit there, mostly unused, just so the account stays eligible to trade at all.

The Financial Services Commission has been direct about the goal. It wants this market to shrink from about 12 trillion won today, about 8 billion dollars, down to somewhere near 4 to 5 trillion won, or 2.7 to 3.3 billion dollars. That would put it back close to where it stood right after these products first launched in May.

Why retail investors are angry

You can hear the frustration most clearly in how retail investors describe the math. One investor told a Korean news outlet that it makes no sense to keep 30 million won permanently on standby when the cash barely earns more than a regular bank deposit, close to 1% interest. Thirty million won earning almost nothing, frozen just to keep trading rights on a product regulators themselves approved, is what actually bothers people, more than the raw size of the deposit.

These products only exist because Korea's financial authorities allowed them to list back in May. The brokerages that issue and manage them collect fees the entire time they trade. Now that the products have caused real market disruption, the new rule lands almost entirely on the buyer, not on the brokerage or the regulator that let them onto the market in the first place.

What the professors are saying instead

Two Korean academics have made versions of the same argument in public commentary. Professor Yoon Seon-joong has argued that the cost brokerages pay to launch new leveraged products with asset managers should go up, so the pressure lands on the supply side instead of only on individual buyers. Professor Lee Jun-seo has criticized a separate change in the same rule package, a tightened limit on how far a fund's price can drift from its target before market makers must step in, calling it a step that works against where the market is actually headed.

Yoon and Lee are pointing at the same problem from two different directions. The deposit hike controls who can walk in the door, but it does little about how many of these products get created, how aggressively they get marketed, or how they get built in the first place. If the underlying supply of leverage keeps growing, a higher deposit mainly changes who is allowed to buy it.

What this does not settle

The deposit hike will probably still work at its narrow goal. Fewer people able to put up 30 million won in spare cash means a smaller market for these products, and a smaller market likely means calmer trading in the last hour of the day, which was the whole reason regulators moved in the first place. What is still being argued in Korea is a different question. Was the buyer ever really the part of the system doing the most damage, or just the easiest one to reach?

Sources

Figures are from South Korean market reporting as described above, converted to US dollars at about 1,500 won to the dollar. This is general information about market rules, not investment advice.

Update, August 2, 2026. This piece originally said the higher deposit started August 5, which was what regulators had announced when it was published. On July 24 the Financial Services Commission moved the start date up to July 31, after President Lee Jae-myung pressed for a faster rollout at a cabinet meeting on July 21. The dates above have been changed to July 31.

Frequently asked questions

What is Korea's new deposit rule for single-stock leverage ETFs?

Starting July 31, 2026, anyone trading Korea's single-stock leverage and inverse ETFs on Samsung Electronics and SK Hynix needs 30 million won (about $20,000) in cash in their account, up from 10 million won (about $6,700), and it must be actual cash rather than other securities used as collateral. The cash is checked at each new purchase, not permanently locked away.

Why are retail investors upset about the deposit increase?

Investors argue the rule punishes buyers while leaving the brokerages that issue these products, and the regulators who approved them in May 2026, untouched. One investor's complaint, widely quoted in Korean media, is that the deposit cash earns barely more interest than a regular bank account, close to 1%, while sitting mostly idle just to keep trading eligibility.

What are Korean professors suggesting instead of a deposit hike?

Professor Yoon Seon-joong has argued that the fees brokerages pay to launch new leveraged products should rise, shifting pressure to the supply side. Professor Lee Jun-seo has criticized a separate change tightening how far a fund's price can drift from its target, arguing that specific change works against where the market is headed.

How big is Korea's single-stock leverage ETF market?

Roughly 12 trillion won (about $8 billion) as of mid-July 2026. The Financial Services Commission has said its internal goal is to shrink that back down to somewhere near 4 to 5 trillion won (about $2.7 to $3.3 billion), close to where the market stood right after these products launched in May 2026.

Will existing leverage ETF holders be forced to sell?

No. The new rule does not force investors who already hold positions smaller than the new minimum to sell them. The higher deposit requirement applies to new purchases going forward, not to positions already held.

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Mia Park
Mia Park

Mia Park was born and raised in Korea and covers its markets and business news for AIStockWire, from the Kospi and Kosdaq to Samsung, SK Hynix, and the companies shaping the country's technology sector. She got her start writing for a Korean entertainment blog, a long way from stock filings, but has always enjoyed knowing what is happening back home before everyone else does.